EMPLOYABILITY

Facebook Boost Your Business

Partners & Donors:
Facebook
Location:
Nairobi, Kenya
Date:
INTRODUCTION

Overview

Boost Your Business is an initiative of Facebook Africa targeting women small business owners. The aim was to provide them an opportunity to gain the most up-to-date tools, insights, and best practices on Facebook and Instagram. In the end, they'd be able to improve the outreach of their business enterprises. The initiative came at an opportune period as social media is fast becoming the most integrated web resource because of its ease of accessibility. It was estimated then that there were about 9 million social media platform users in Kenya alone with Facebook commanding 6.8 million active users every month. These statistics indicated that Facebook was increasingly becoming an effective tool that guarantees interactivity, sharing of information, and hence a potent marketing tool for every business. The program aimed to reach out to;

  • 1,000 women entrepreneurs with Facebook Page for their business
  • The continuous growth of business through volume of trade
  • Increased reach of coverage for 1,000 business
  • Enhanced communication and branding strategy for businesses
  • Improved content generation for business on social media
goals

Program Goals & Objectives

According to Ms. Constantine Obuya, Executive Director ACWICT. “The Boost Your Business Initiative, as designed by Facebook, could not have come at a better time. The future of business growth in Africa lies in the ability to leverage digital marketing platforms. This is an opportunity that every woman entrepreneur must run with. The initiative is providing the ability to reach potential customers at the right time with comparatively reduced costs,” The initiative provided free training to 1000 women small business owners aged between 18-35yrs in Nairobi, Kisumu, Nakuru, and Mombasa. The digital marketing skills gained provided the young women entrepreneurs an opportunity to harness the Social media, Internet, and World Wide Web resources. This helped improve the outreach of their small business enterprises. The training mixed Facebook’s curriculum with integrated interpersonal interaction activities to enhance understanding of the skills learned. The Boost Your Business programme was also being rolled out in Kenya for both male and female entrepreneurs by Africa 118.

solution

Our Approach

The project adopted a workshop based approach delivered through two-half day sessions in order to allow the young women entrepreneurs time to tend to their businesses. The training adopted Facebook Curriculum Model with integrated interpersonal interaction activities to enhance understanding of the implementation of the skills learnt.

"An initiative of Facebook Africa targeting women small business owners. The goal was to provide them an opportunity to gain the most up-to-date tools, insights, and best practices on Facebook and Instagram. Therefore, improving the outreach of their business enterprises".

results

Our impact by the numbers

(99.2%) women small business owners enrolled and trained with digital marketing skills
(90) of the women small business owners open facebook/Instagram accounts for marketing of their products
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