Creating Opportunities for
Women and Youth

Agriculture is the backbone of Kenya’s economy, contributing 26 per cent of the Gross Domestic Product (GDP) and another 27 per cent of GDP indirectly through linkages with other sectors. The sector employs more than 40 per cent of the total population and more than 70 per cent of Kenya’s rural people making it a very important for poverty reduction in Kenya. The sector accounts for 65 per cent of the export earnings, and provides the livelihood (employment, income and food security needs) for more than 80 per cent of the Kenyan population and contributes to improving nutrition through production of safe, diverse and nutrient dense foods.


In 2004, ACWICT worked with a team of graduate students from the University of Michigan to design an innovation that utilizes technology as a tool to create agricultural market efficiencies in Eastern Africa. The innovation overcomes market related inefficiencies through a digital platform that drive transparency, increase linkages/networks and enable farmers to gain more from their hard work.